Munro Global aims to become a recognised centre of excellence in the provision of research-focused marketing services solutions.

Following acquisition of two platform businesses, the established and successful market research firms, FDS International and acefieldwork, in June 2006 Munro progressed further with the acquisition of Maven Research in the spring of 2007. The characteristics of these businesses reflect the core values of Munro:

• Satisfied and long-standing blue-chip client base
• Skilled, experienced and motivated staff
• Operationally excellent with customer focus paramount
• Open to change and adopting leading-edge technology solutions

In August 2007, Munro extended its capabilities to service a wider range of market sectors with the addition of Media Lab Research (M-Lab), a boutique agency specialising in research for clients in the media sector.

This acquisition adds proven expertise in media research to complement both FDS, with its focus on telecoms, utilities and the public sector, and Maven which focuses on automotive, financial services, business services and employee engagement research.

In June 2008 we launched our strategic insight consultancy, 3000ft. With its knowledge and expertise in consumer behaviour and motivations, 3000ft will help clients understand the likely impact of their tactical and strategic decisions

We continue to seek out value-enhancing acquisitions which, together with organic growth, will cement Munro’s position as the supplier of choice for research buyers.